If there was a worst case scenario for an industry that relied on the ability for people to meet face to face, being denied just that by a global pandemic would be it. Marketing departments and agencies that had long relied on physical face-to-face awards events to give people the opportunity to make and build relationships were forced to adapt overnight.
Virtual awards events have seen some integration opportunities for marketing and sales, as the former looks for conversions and the latter for relationship-building opportunities. We are also now finally seeing the green shoots of recovery, with the growth of hybrid and small face-to-face experiences towards the end of the year.
What is also encouraging is that there has been a universal agreement that marketing teams are desperate for the awards events industry to re-open. The fact it has been taken away from them has helped them truly understand what they are missing.
Virtual awards events have seen some integration opportunities for marketing and sales, as the former looks for conversions and the latter for relationship-building opportunities. We are also now finally seeing the green shoots of recovery, with the growth of hybrid and small face-to-face experiences towards the end of the year.
What is also encouraging is that there has been a universal agreement that marketing teams are desperate for the awards events industry to re-open. The fact it has been taken away from them has helped them truly understand what they are missing.
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